Yeah! Allaterza guys feel the need to choose, even though in Italy we have many other political problems. By the way, we want to thank the USA, and maybe it's the first time in our life, for Obama's nomination. He's a great symbol of change, the beginning of a new, younger generation of politicians. The democratic party here in Italy must understand how crucial is finding the right person to promote a positive political trend while campaigning, and not just copying Obama's ad style. In a representative democracy, the people's power is limited to the election days. On the contrary, in a brand new approach to political communication strategies, the election moment must be regarded as an important experience to be builded in all details. Usually, campaigns start with the candidate taking hold of the scene, and terminate with motivation building, selecting targets and relative issues. The goal of this new approach is the citizen's satisfaction after voting. Furthermore, this american elections deal with matters in touch with our job: political web media planning is a new leading way to spend budget in internet, building a massive traffic around important keywords.